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By adopting this step-by-step guide to Facebook Marketing for financial advisors, you'll be better placed to tap on this channel to attract new clients and keep your Million Dollar Round Table dream alive! Having Trouble Generating Content (and Leads) With Your Facebook Ads? After you have created your registration page, it is time to start promoting your webinar. These are just a few of the many ways that financial advisors can use Facebook to market their business effectively. Here's why working with us is better than working with some of our competitors: Working with us. It's one of those old maxims that has proven true for all forms of media, and it's no different when it comes to using Facebook ads for financial advisors to market your practice. The other ad is a wall of text, and that's it. So why should this information be of interest to financial advisors? Understanding the difference can help improve your advertising efforts). When you pick an image at random and insert it into your ad, you leave money on the table and basically shoot yourself in the foot. Disregard Vanity Metrics.

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If this sounds like the targeted marketing you've been looking for, use these 5 tips to create financial advisor Facebook ads that generate leads, drive traffic, and increase conversions. 1 social media network boasting 1. Your lead magnet must be good! The biggest mistake that we see financial advisors make is running Facebook ads without a proper strategy in place. Facebook's advertising platform makes it easy to tweak, pause, or otherwise control your ads and your marketing budget. Do you simply want to turn a profit? So asking questions or making a big promise in your ad copy can be a great way to hook people into wanting to learn more.

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Don't fall into the trap of trying to appeal to everyone with generic ads that send traffic to boring pages that don't appeal to anyone. 4) Consider Running Your Ads During Non-peak Hours. If so, test it again. In this article, you will learn a systematic step-by-step Facebook marketing strategy that is suited for financial planning professionals like yourself. Facebook Ads Amplifies Your Digital Marketing Strategy. Let's zoom in to some of these questions that people commonly query Google for – in this case, we use "financial planning" in "English/Singapore" as a guide. You will also want to include a registration form on your page so that attendees can sign up for the webinar. Will you encounter limitations when learning how to use Facebook advertising for financial advisors? This free tool on your Facebook page shows you various metrics such as your total fan count, engagement rates for your posts, audience profile and so on. Most of my clients never post regularly on social media, don't care about likes or followers and they still get amazing results. Once you have a following of people who are interested in your services, you can easily put out content to encourage them to book a consultation with you.

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Try asking others, a second set of eyes can help. Their financial advisor case study Facebook ads showed impressive results–a 35. A video sales letter is an online presentation where people can learn more about your financial advisor firm, how you can help clients and why working with you is better than other alternative options. You can also use questions to create curiosity. READY TO IGNITE YOUR MARKETING STRATEGY? Check out the breakdown of the responses 👇.

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Use a video lead magnet call to action. That goes to your bottom line. This last example from GoBear Singapore (with a nicely eye-catching visual) is more direct and to the point. Some advisors who are too cool for school turn their nose up at strategies like direct mail because they think it's too old-school. These are only a few examples of the audience targeting that Facebook offers. You can view the details of the ad, including who created it and how much money was spent on it. And "How quickly can I do it? You're paying to serve the ad to people who don't click. You can watch his free Masterclass training to learn more. Joining groups and being a part of the online community can help generate free and genuine attention, as well as traffic to your page. Another financial advisor case study Facebook ads success we will look at is KeenVision Financial–a team of financial management practitioners equipped with different financial management technologies to meet the needs of their clients. PS – Check out HubSpot's Social Media Calendar Template and see if you'd want to download it for your own use.

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How to create content that resonates with potential financial advisory clients. With Brookstone and our turnkey asset management solutions, you don't have to worry about scaling problems. Facebook alone has a variety of advertising offerings to test, so you'll have your hands full with the learning curve; don't complicate your process by experimenting with other platforms at the same time. View our search for 'Financial Advisors' here. Support your copy and evoke emotion (quickly): Like images, video allows you to catch your viewer's attention. Use efficient formatting: Write to be skimmable, avoiding overly complicated terms, and opting for conversational language. After running thousands of Facebook campaigns, I have a pretty good idea of what works and what doesn't (which gives me a running start), but I never make foolish assumptions. 5 Put Them into a Content Calendar.

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Would they be inappropriate? This data can help you make more informed sales decisions and help you improve results over time. After someone visits once and doesn't come back again, did they become loyal customers? That's why you need to get people away from this rented land and onto your website, the "owned land. " And one of the best ways to do this is with a video sales letter (VSL) or webinar-style lead magnet. If you want to grow faster, then it will also cost more money in advertising.

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This will enable your audience to recognize you and create cohesion between your ad and your landing pages. Set an overall advertising budget for your campaigns and whether it applies to each day or a campaign's entire lifetime. But what if you'd like to generate leads from your Facebook marketing efforts? Flying V Group handles this firm's social paid advertising alongside other projects, including website design and development, search engine optimization (SEO), pay-per-click advertising, and social media marketing.

Learn in more detail how to do this in 'Step 1' of my free training. The finance and insurance industries currently have an average cost per click (CPC) of $3. When you're successful, those prospects are on your turf, so you're in control of the client journey, not social media.

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